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Monday, March 7, 2022

SXSW 2022: Niko Rubio

Playing right before Japanese Breakfast at Urban Outfitters on Saturday is this musician from California. From this article:

A California girl with deep Mexican roots, Niko Rubio cannot help but pay homage to both elements of her background in everything she creates. Her self-described “pop-indie-rock” music is at once ethereal and buoyant, yet grounded by a thrumming bassline. In other words, the perfect soundtrack for riding in a seafoam-green convertible, top down, along the familiar Pacific Coast Highway, which Rubio feels “fucking spoiled” to call her backyard. 

Sounds good.  Let's see what else: "she counts Linkin Park, Incubus, Natalia Lafourcade, Paramore, and Twenty One Pilots (tattooed on her hand) as influences".  Oh my. 

She is signed to Atlantic Records.  This song has 600K views. I guess she's popular.  Dance/pop.

 

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