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Friday, February 27, 2026

SXSW 2026: The Sophs

 This band out of L.A. plays the BMI showcase at Yeti on Thursday the 12th at 4:20pm. They are also playing the just announced SXSanJose. Per this article:

LA six-piece The Sophs have shared plans for their debut album ‘GOLDSTAR’.

The much-hyped group have made a plan, and stuck to it – The Sophs crafted those pivotal early demos, and cold-called Rough Trade Records, sending them to label heads Geoff Travis and Jeannette Lee before they ever even played a show.

Promptly snapped up by the influential imprint, a golden run of singles – ‘I’M YOUR FIEND’, ‘SWEAT’, and ‘DEATH IN THE FAMILY’ – have laid out the blueprint for their live-wire sound.

2026 is set to be a massive year for the six-piece, with debut album ‘GOLDSTAR’ set to land on March 13th.

There are comparisons to The Strokes. 

" GOLDSTAR" is the title track. It's ok.

"DEATH IN THE FAMILY" is good. Has a Weezer feel.

I like this one, too.


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